Customer insights

Ruth Palmer

Mar 243 min

Unconventional Branding: What a Jigsaw Puzzle Taught Me About Startup Success

My son bought me a puzzle for Mother’s Day. He always knows best. It has been a wonderful distraction from my sometimes not so helpful...

Ruth Palmer

Jun 27, 20235 min

How to uncover meaningful customer insights to power up your startup brand

We all hear the term insight banded about in marketing rather a lot, but what do we actually mean by insights? The best definition I have...