Ruth Palmer
Unconventional Branding: What a Jigsaw Puzzle Taught Me About Startup Success
My son bought me a puzzle for Mother’s Day. He always knows best. It has been a wonderful distraction from my sometimes not so helpful...
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BODY ROCKET
Ruth Palmer
- Dec 12, 2023
- 8 min
The Power of Purpose: Who Gives a Crap's Journey to a Magnetic Brand
Few brands are a better example of the power of a purpose-driven brand to elevate a product out of the commodity space than Who Gives a...
Ruth Palmer
- Oct 11, 2022
- 5 min
Brand purpose: because it’s good for business or it’s the right thing to do?
Patagonia founder Yvon Chouinard’s announcement last week that he’s giving away the company to fight climate change filled me with hope....
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