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Ruth Palmer
Mar 24, 20243 min read
Unconventional Branding: What a Jigsaw Puzzle Taught Me About Startup Success
My son bought me a puzzle for Mother’s Day. He always knows best. It has been a wonderful distraction from my sometimes not so helpful...
Ruth Palmer
Dec 12, 20238 min read
The Power of Purpose: Who Gives a Crap's Journey to a Magnetic Brand
Few brands are a better example of the power of a purpose-driven brand to elevate a product out of the commodity space than Who Gives a...
Ruth Palmer
Oct 11, 20225 min read
Brand purpose: because it’s good for business or it’s the right thing to do?
Patagonia founder Yvon Chouinard’s announcement last week that he’s giving away the company to fight climate change filled me with hope....
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