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Ruth Palmer
Mar 24, 20243 min read
Unconventional Branding: What a Jigsaw Puzzle Taught Me About Startup Success
My son bought me a puzzle for Mother’s Day. He always knows best. It has been a wonderful distraction from my sometimes not so helpful...
Ruth Palmer
Aug 23, 20236 min read
Branding for startups: The secret formula for magnetising your brand
If I asked a room of founders what branding was, I reckon about 80% of them would reply, it’s having a consistent look and feel across...
Ruth Palmer
Jun 27, 20235 min read
How to uncover meaningful customer insights to power up your startup brand
We all hear the term insight banded about in marketing rather a lot, but what do we actually mean by insights? The best definition I have...
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