Ruth PalmerMar 243 minUnconventional Branding: What a Jigsaw Puzzle Taught Me About Startup SuccessMy son bought me a puzzle for Mother’s Day. He always knows best. It has been a wonderful distraction from my sometimes not so helpful...
Ruth PalmerAug 23, 20236 minBranding for startups: The secret formula for magnetising your brandIf I asked a room of founders what branding was, I reckon about 80% of them would reply, it’s having a consistent look and feel across...
Ruth PalmerJun 27, 20235 minHow to uncover meaningful customer insights to power up your startup brandWe all hear the term insight banded about in marketing rather a lot, but what do we actually mean by insights? The best definition I have...