Ruth Palmer
The Power of Purpose: Who Gives a Crap's Journey to a Magnetic Brand
Few brands are a better example of the power of a purpose-driven brand to elevate a product out of the commodity space than Who Gives a...
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BODY ROCKET
Ruth Palmer
Nov 24, 20234 min
Rethinking Black Friday: Brands, Ethics, and Purpose in the Shopping Frenzy
In the whirlwind of today’s Amazon worker strikes in the UK, a big question pops up: Should brands think twice about Black Friday? Is...
Ruth Palmer
Nov 23, 20235 min
The Power of Shared Values: How Abel & Cole Built a Thriving Purpose-Driven Brand
Today we will be taking a metaphorical look under the hood of the bright yellow delivery vans of organic food delivery company, Abel &...
Ruth Palmer
Aug 23, 20236 min
Branding for startups: The secret formula for magnetising your brand
If I asked a room of founders what branding was, I reckon about 80% of them would reply, it’s having a consistent look and feel across...
Ruth Palmer
Jun 27, 20235 min
How to uncover meaningful customer insights to power up your startup brand
We all hear the term insight banded about in marketing rather a lot, but what do we actually mean by insights? The best definition I have...
Ruth Palmer
Jun 1, 20234 min
Branding for startups: 5 ways startups get it upside down
Defining your brand pre-investment is one of the most powerful tools you can use to shorten the investment lead-time. Why? Because the...
Ruth Palmer
May 24, 20233 min
When is a ship not a ship, and what's that got to do with startup branding?
When building your startup, you've got to get clear on your purpose, and by that I mean the reason you exist beyond making money.
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