Kora Brand Book & Style Guide

The brand book and style guide represent kora’s values through the brand star. The photography used in the book was all taken by the founder on his journeys through the Himalayas meeting the yak herders. As part of the brand book work we wanted to demonstrate how much better the kora yak wool fabric was than the most commonly used natural fibre in outdoor products: merino. We worked with kora to set up a series of tests to prove the performance, which resulted in being able to say that kora’ fabric was 40% warmer, 66% more breathable and 17% better at water vapour permeability than merino.