Case study:
Bloomberg 
PWR Ride

PWR Ride is another Bloomberg brand activation event run by TrybWorld. We were asked by TrybWorld to create a brand identity for Bloomberg for this event series. This event is based around the RE:GEN bikes developed by Energym, which transmit energy from the cyclist into green electricity that’s stored in a battery pack. Bloomberg clients, employees and members of the public compete at the event in a race to raise the most green energy.

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PWR Ride needed a brand identity that felt part of the same family as the Bloomberg Square Mile Relay, but had a unique feel that communicated green energy and the togetherness and positive impact of the event. The brand needed comprehensive guidelines as many partners would be involved in bringing the event to life.