Minimum Viable Branding The strategic foundation early-stage startups need to start building belief
Most founders wait too long to think about brand. Or they think branding means logo design and colour palettes – things to sort out "later."
But branding isn't design. Branding is belief-building.
When you're early-stage, you're not selling a proven product. You're selling a vision of the future.
And that vision needs believers – early customers, investors, team members, advocates – before you have extensive proof.
MVB gives you the strategic foundation to start rallying your tribe, with the flexibility to evolve as you learn.
The process
From Research to Reality
We take you through a structured process designed for founders who need clarity now, not perfection later:
Research your ecosystem – Understand the terrain, the players, the language that resonates
Find your ikigai – The intersection where your beliefs, capabilities, market need, and economic value converge
Define your personality – The strategic core that differentiates you when features can't
Create visual identity – The authentic expression of who you are at your centre
Test and adapt – Put your hypothesis into the world and learn from real believers
Not in six months. In weeks. Not with a six-figure budget. With strategic focus.
Two ways to build your MVB
Choose the path that fits how you work best:
