Brand & Business Strategy
£2,300
Brand Personality & Story
£950
Visual Identity
£1,990
Brand & Business Strategy
Define your competitive advantage and discover the unique space where only you can win. Through guided strategy exercises, we'll uncover your brand DNA, positioning, and the strategic foundation that drives authentic growth.
Brand Personality & Story
Transform strategy into compelling narrative. We'll develop your brand's distinct personality, voice, and story - the elements that create emotional connection and make you memorable in your market.
Visual Identity
Your strategy and story brought to life visually. We'll create your complete visual identity system - logo, colour palette, typography, and brand guidelines - designed to capture attention and communicate your unique position at a glance.
MVB 1:1
Strategic brand & design sprint
For seed stage startups of less than 5 employees and solopreneurs who want 1:1 fast, founder to founder support.
Strong brands have 3 core elements. Most founders only focus on one. Minimum Viable Branding delivers all three:
Strategy
Who will buy what and WHY
Personality
How you tell your story & connect with the people who matter
Design
How you stand out, drive desire, trigger emotions and be memorable
Who is Minimum Viable Branding for?
MVB is for seed stage startups of less than 5 people.
You may have got some funding to develop your ideas, created a simple logo in Canva and a basic website, but now you need to take it to the next level - maybe you're raising your first round of investment, or doing your first launch. Or you might be a solopreneur who wants to attract the kind of customers that let you do your best work and have more impact.
If you're at a later stage, you might need our other packages.
You know you need more than a logo, but £20k+ agencies are out of reach and Canva templates aren’t working.
We built Minimum Viable Branding for people just like you. It gives you the space to take a beat to find the clarity you need to leap ahead.
Minimum Viable Branding allows you to create a brand strategy in as little as a day and a brand identity to match in another week, with the perfect amount of help from us.
Most people think a brand is a logo. It's not.
Your brand is what your business means to people, the thread that connects everything you do, what people understand and feel when they think of you.
Strong brands help you close deals faster, charge premium prices, and give investors confidence in your vision. When customers instantly 'get' what you do and why it matters to them, everything else becomes easier.
Why brand strategy is your best investment
01
Get investor-ready positioning
Articulate your vision in a way that builds confidence and belief
02
Stand out in crowded markets
Stop competing on price alone or trying to "fit in". Give customers a reason to choose you
03
Tighten up your messaging
Brief freelancers, onboard team members, and maintain consistency as you grow
04
Convert prospects faster
When you understand what people really need and how you can help, sales conversations become easier
05
Command premium prices
Pricing based on the rational and emotional value you bring to the whole customer, not just on features and benefits
06
Align & inspire your team
Around a core idea, purpose and vision win hearts and minds
07
Build authority in your field
Position yourself as the obvious choice for a specific customer or need, not just another generic option
08
Do your best work
Because your inner purpose matches you and your team can achieve amazing things, and actually enjoy the process.
09
Build your tribe
Through understanding your purpose, human needs and building shared values and emotional connection
Three phases. One complete brand. You choose where to start.
The MVB process breaks down into three strategic phases - each valuable on its own, transformative together. While we recommend starting at Stage 1 for the strongest foundation, you can enter at any point that fits your needs.
All three stages can be completed in as little as 2 weeks.
Stage 1
Brand & Business Strategy
Stage 2
Brand Personality & Story
Stage 3
Visual Identity
Open thinking. Shared canvas. Yours to keep.
We work together in a Canva whiteboard—no secrets, no gatekeeping. You see every strategic exercise unfold in real-time and walk away with the complete thinking, not just a polished summary.
Stage 1: Brand DNA
Understand the core drivers of your customers
2 hour virtual workshop
Before we build anything, we need to understand the landscape. You'll complete customer interviews and competitor analysis using AI tools and prompts we provide. This is the intelligence gathering that shapes everything that follows and you’re in control of how much or how little you do.
Strategic Positioning - Your unfair advantage that competitors can't copy
Using the Ikigai framework, we'll uncover your brand's unique position, we'll discover that sweet spot where your skills, passion, human needs, and commercial viability intersect.
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Your tribe of loyal customers clearly defined
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Your brand's unwavering promise to them
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A vision statement that acts as your business GPS
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Your "only-ness" - the unique mix only you can offer
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Your purpose - the reason you exist beyond making money
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A beautifully designed Canva deck summarising this all that you can easily share with your team and partners
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Stage 2: Brand Personality
The personality & story that turns prospects and partners into loyal advocates
2 hour virtual workshop
Every brand needs a character people can connect with and a story that people want to share. We'll define your brand archetype, values and voice plus your brand story based on the hero's journey model. We'll create a collaborative mood board that captures your visual style and you’ll learn to be your own creative director.
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A brand archetype that represents your personality, purpose and promise
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Brand values
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Visual style direction mood board
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Verbal style - tone of voice direction
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Your brand's story framework
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Stage 3: Visual Identity
Over to us: your personality brought to life
Strategy without execution is just good thinking. Once we've mapped your brand's DNA and defined your personality, we’ll translate those insights into something tangible - the visual and verbal identity and story that brings your brand to life.
Your brand personality becomes your visual language. We’ll develop 3 versions of a style direction from your mood board, then we’ll jump into:
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Colour palette that works across all applications
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Your brand's fonts
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Brand assets and visual elements
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Tone of voice that represents your unique personality
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Simple brand guidelines in Canva - your blueprint for consistency
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(Logo design available at additional cost of £2,500)
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What does it cost?
Limited slots available
Minimum Viable Branding is designed to be fast, flexible and cost effective for small startups of less than 5 people. It's deliberately priced to make brand strategy accessible to more early stage startups. Because of this, we can only take on one MVB project a month alongside our larger projects. So, if this sounds like it's for you, book a call now to talk it through with us.
‘It was a real game changer. I walked away with so much more than just a beautiful visual identity’
Week 2
Visual Identity
Visual direction & simple brand guidelines
Week 1*
Virtual workshop 1
Brand & Business Strategy
Virtual workshop 2
Brand Personality & Story
*Subject to availability
Is this the right time to work on my brand?
It's never too early to start thinking about your brand strategy - it's the foundation on which you build everything else. The companies that scale fastest solve brand questions early.
Thinking of skipping strategy and hiring a designer to create your brand identity?
This is the most common route startups take, and it's exactly why so many end up with beautiful brands that don't work.
Designers are trained to make things look good, not to define your market positioning, competitive advantage, your purpose or business strategy. They'll deliver something polished and professional, but without the strategic foundation.
You'll look the part, but you won't play the part. Strategy first, design second - that's how brands that change the world are built.
Founder to Founder
We've been in your shoes. We built our startup, D3O from invention to global ingredient brand, securing partnerships with Olympic teams and major manufacturers like Puma, The North Face and HEAD and raising millions in finance.
We set up the UK office for innovation agency Idea Couture and worked on projects with VF Corporation (Vans, The North Face, Timberland), Whirlpool, Panasonic, Cisco, Samsung, Lee, Wrangler, Bata, Linde, Lululemon, Tesco and Sanofi. We've since worked with many startups helping them get their big ideas into the world.
We know how hard it is to build belief in early stage ideas, and we’re passionate about helping founders turn their vision into reality. We have seen the power of brand-thinking to bring seemingly impossible ideas to life, and we want to share it.