Case study:
Bloomberg Square Mile Relay
Bloomberg Square Mile Relay:
App brand identity & graphic design
Bloomberg Square Mile Relay is a Global event series with team-building community and employee wellbeing at its heart. Each event raises money that is donated to The Extra Mile, a charity which tackles social and environmental issues through sport.
The relay race is a 10 person team that takes place through the streets of 14 cities across the world with the mission to bring people together and give back to the city.
We worked with Square Mile Sports to create brand guidelines for an app that ran alongside the event, the goal being to keep runners engaged with the brand, and keep active outside the main race event. We work with the Square Mile Relay team on an ongoing basis with to produce the digital communication and event collateral for this Global race series.
Deliverables for this project include:
-
Brand guidelines
-
Social media assets
-
Event collateral (media backdrops, banners, bridge scrims)
-
Race maps
-
Print communications
-
Merchandise design
-
Infographics
-
Icons design
-
Event games
Deliverables for this project include:
-
Brand guidelines
-
Social media assets
-
Event collateral (media backdrops, banners, bridge scrims)
-
Race maps
-
Print communications
-
Merchandise design
-
Infographics
-
Icons design
-
Event games
