Find Your Business's Strategic Foundation: A One Hour Ikigai Workshop
Fri 06 Mar
|Virtual event
Your brand can't resonate if your business doesn't know why it exists. This focused Minimum Viable Branding workshop uses the Japanese concept of ikigai to help you map out your business's reason for being—the strategic sweet spot that makes your company viable, valuable, and distinctive.
Time & Location
06 Mar 2026, 10:00 – 11:00
Virtual event
Guests
About the event
In one hour, we'll help you identify the intersection of:
What your business is exceptional at delivering
What your company is genuinely passionate about
What gap in the world your business fills
What customers will actually pay you for
After signing up you'll get access to your very own Minimum Viable Branding Ikigai Canva whiteboard to note down your ideas during the session and continue in your own time.
What you'll gain: The four-circle framework that becomes the foundation for defining your purpose, promise, only-ness, vision and mission in our Brand DNA workshop.
Perfect for: Startups struggling to articulate their value, businesses pivoting their focus, or companies with strong offerings but unclear positioning.
Format: 1-hour guided session via video call
Deliverable: Understand how to build your own ikigai framework—the strategic foundation for your brand's DNA.
This is a group workshop.