Richard Palmer

Before the pitch deck is polished, before the product is perfect, before the first sale is made your brand matters much more than you think. And yet, so many early-stage founders push it to the bottom of the list. They tell themselves it's something to think about once they've got traction. Once they've got a budget. Once they've got time. That's a big mistake. Here's why. Let's kill the myths first. Brand is not something your marketing team looks after - not least because you don't...

Why stories and belief are more important than proof when raising funds for your startup

Why voting on ideas too early misses the opportunity Most innovation processes follow a predictable pattern: research user needs,...