Case study:
TryWorld

TrybWorld:
Brand strategy & identity design

Trybworld runs the Global Bloomberg Square Mile Relay and PWR Ride series for Bloomberg. TrybWorld was previously known as Square Mile Sport, but wanted to rebrand in order to separate itself from the Square Mile Relay series to attract new headline sponsors for other activation events. They needed a new brand name and identity which communicated their unique skills that would allow them to create and run a whole host of event series’ for more clients.

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We ran a brand workshop with the Senior leadership team to establish the strategy, then built out the identity from there. We continue to work with TrybWorld, supporting them with design services.