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Ruth Palmer
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Join date: Jan 22, 2025
Posts (4)
Jul 31, 2025 ∙ 2 min
Why Most Brands Are Just Rolling the Dice (And How to Stack the Odds in Your Favour)
You wouldn't sit an exam without studying. Yet every day, founders and businesses launch brands without understanding the one question that matters most:
How do you position yourself to have an unfair advantage over your competition?
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Apr 15, 2025 ∙ 7 min
The Alchemy of Collaboration: How Science and Design Together Create Consumer Value
Early D3O material designs In the laboratory, the data was irrefutable. Our polymer demonstrated remarkable properties—instantly...
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Apr 9, 2025 ∙ 2 min
From Saplings to Sequoias: A Startup's Guide to Ecosystem Thinking
I recently wrote a post on Linkedin about ecosystems, and how rather than trying to out-compete and steal market share from our...
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