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TOGETHER WE WILL CO-CREATE your brand blueprint.

We will turn your vision into a story that resonates DEEPLY WITH YOUR AUDIENCE and becomes a mantra for your team and your ambassadors.
 
We’ll make your brand look stunning and help you build your tribe.
Contemporary art collage. Creative design. Businessman standing on lightbulb and looking i

Brand Strategy & Storytelling

A brand can create an emotional connection with its audience through a strong sense of purpose, vison and a deep understanding of your audience.

 

If you're a startup, your business may note even exist yet. You need to ou inspire investors, talent, partners with your vision through storytelling, design and imagination. The earlier the stage, the more viscerally you need to decribe the future to inspire belief.

 

BELIEF IS MORE POWERFUL THAN PROOF.

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Emotions are what connect people to your brand, and what drive engagement. In fact they are responsible for almost all decision making. When you understand your audience's emotional drivers, and connect that with your idea, BOOM, you've got startup brand rocket fuel.

 

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WE HELP YOU DEFINE YOUR BIG IDEA, YOUR PURPOSE AND THE MEANING BEHIND WHY YOU'RE IN BUSINESS AND COMMUNICATE THIS THROUGH ENGAGING, CONTAGIOUS STORYTELLING. 

 

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Your brand exists first inside the four walls (digital or real) of your company, it starts with the people on your team. We will help you bring the brand to life through your culture, systems, language, processes as well as thread the narrative through all your touch points. We will absorb all that is brilliant about you and turn that into contagious, engaging stories that will get you funded, followed and famous.

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Business AND FUNDING Strategy

So you’ve got your big idea, maybe you have an MVP, but don’t know where to find an investor, or you’re ready for the next stage of growth capital but are jumping from a crowdfunding raise to VC - which is quite a different animal. We have experience helping startups raise funding through crowdfunding, Angel investors and through Venture Capital.

 

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WE KNOW WHAT INVESTORS ARE LOOKING FOR, AND WE KNOW HOW TO WRITE A BUSINESS PLAN TO ADDRESS THEIR CONCERNS.

 

 

We have Venture Capital advisors who have worked with some of the top financial institutions and we ourselves have raised funding for our businesses in the millions.

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Contact us to find out how we can help you with your unique funding and strategy needs.

Services

Future Scanning

Future scanning involves researching human behavious, the marketplace, culture, technology, the environment and any other areas that might be relevant to your business now and in the future. We look for signals that might provide insights into your product / service / positioning / audience behaviours that can future-proof your brand.

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WHAT DOES A FUTURE SCAN LOOK LIKE?

 

Future scan card deck

After carrying out our research we will present a future scan pack of cards highlighting the signal, and what influence it may have on the future of your brand.

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Presentation & workshop

We can also present our findings to the key people in your team and run an interative innovation workshop to uncover ideas that may solve future needs.

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Signal tracker

We can help you build an internal system for tracking future signals to put your brand in a better position to adapt to changing marketplace conditions. These signals can feed into your product development / innovation plan to ensure your products and services are relevant today and in the future.

TRIBE BUILDING

Startups need to focus on sharing, not shouting. You need to pull people towards your brand by building passionate groups of belivers who will spread your message for you. You need to build something to believe in, something to be part of, and shareable stories to spread that message.

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Traditional marketing can help with this, and we might suggest you run a social campaign alongside a tribe-building strategy, but building a strong brand that has value in the long-term has to start from the ground up.

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A tribe building strategy could include the following:

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  • Synergy brand partnerships (like-minded brands to share audiences and skills with)

  • Blog writing / content creation / syndicated content (your content on other channels)

  • "Dream 100" strategy

  • Grassroot events

  • Pop-ups

  • Brand activations (one-off events designed to engage an important group or raise awareness)

  • Community management (online and in the real world)

  • Live interviews / broadcasting

  • PR

  • Event management

  • Influencer marketing

  • Competitions

  • Content creation

  • PR

  • SEO optimisation

  • Google analytics & display ads

  • Social advertising & campaign management

  • Magazine advertising

  • Email marketing

  • Lead capture campaigns

  • Animated videos

Insights

Insights are often overlooked in startup branding projects but there is so much gold that can be uncovered from really understanding the people who will be using your product or service.

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We take an anthropological approach to insights, which means understanding the context of your brand within the story of the individual's life. We work with small numbers of highly relevant individuals to really understand their lives, motivations. preferences and needs.

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