ARTICLES | Palmer&co.

Ruth Palmer

Unconventional Branding: What a Jigsaw Puzzle Taught Me About Startup Success

My son bought me a puzzle for Mother’s Day. He always knows best. It has been a wonderful distraction from my sometimes not so helpful...

Ruth Palmer

The Power of Purpose: Who Gives a Crap's Journey to a Magnetic Brand

Few brands are a better example of the power of a purpose-driven brand to elevate a product out of the commodity space than Who Gives a...

Ruth Palmer

Rethinking Black Friday: Brands, Ethics, and Purpose in the Shopping Frenzy

In the whirlwind of today’s Amazon worker strikes in the UK, a big question pops up: Should brands think twice about Black Friday? Is...

Ruth Palmer

The Power of Shared Values: How Abel & Cole Built a Thriving Purpose-Driven Brand

Today we will be taking a metaphorical look under the hood of the bright yellow delivery vans of organic food delivery company, Abel &...

Ruth Palmer

Branding for startups: The secret formula for magnetising your brand

If I asked a room of founders what branding was, I reckon about 80% of them would reply, it’s having a consistent look and feel across...

Ruth Palmer

How to uncover meaningful customer insights to power up your startup brand

We all hear the term insight banded about in marketing rather a lot, but what do we actually mean by insights? The best definition I have...

Ruth Palmer

Branding for startups: 5 ways startups get it upside down

Defining your brand pre-investment is one of the most powerful tools you can use to shorten the investment lead-time. Why? Because the...

Ruth Palmer

When is a ship not a ship, and what's that got to do with startup branding?

When building your startup, you've got to get clear on your purpose, and by that I mean the reason you exist beyond making money.

Ruth Palmer

5 reasons why branding for startups is rocket fuel

Twenty years ago, I was fresh out of college and working as a freelance graphic designer when I got a call that changed my life. Richard...

Ruth Palmer

Brand purpose: because it’s good for business or it’s the right thing to do?

Patagonia founder Yvon Chouinard’s announcement last week that he’s giving away the company to fight climate change filled me with hope....

Ruth Palmer

Branding strategies for startups - what is brand and why is it important?

Before we talk about brand strategy, the first question we should ask is “what is a brand anyway?” My favourite definition is from Marty...

Ruth Palmer

Why even small businesses need a pinch of brand magic

When was the last time you saw a work van drive past with a memorable business name or a strapline that made you smile? Clever branding...