Refresh
A brand identity package designed for solopreneurs and micro-businesses.
Build a brand that finally looks and feels like the business you've actually built - strategy and identity, done properly, in one go.
Who is this for?
You've been running your business for a while now. Just you, maybe a small team - but it's you who built it, you who knows the clients, you who's lived every version of this business so far.
You know your audience. You know what you do and why it matters. But somewhere along the way, your brand stopped quite keeping up with you - and what you actually want, if you're honest, is a logo and an identity you're proud to put in front of people.
Here's the thing almost nobody tells you before they sell you a new logo: a brand identity built without strategy underneath it is just decoration. It might look polished. It won't mean anything - to you or to the people you most want to attract.
Or just drop us an email at sayhello@palmerand.co
Ons simple brand identity package, with roots.
Refresh gives you a real brand strategy and a complete visual identity - the same calibre of thinking we bring to much larger clients, sized and priced for solopreneurs and micro-businesses.
PART ONEThe strategy call
A focused 90-minute conversation - just you and Ruth. No frameworks to fill in beforehand, no homework. An honest, challenging conversation that draws out what's already true about your business and puts language to it properly for the first time.
A clear Purpose
Why you exist beyond making money. The thing that make people believe not just understand.
A Vision
Where you are taking your business next.
Your only-ness
What only you can do, articulated precisely enough to say no to the wrong clients and yes to the right ones
Your personality
What makes you unique, and human. How you sound, your values, the parts of your character that might be hiding and need celebrating, because they will attract the right customers.
PART TWOYour brand identity
Built directly from the strategy - not before it. A complete, professional identity you can put in front of anyone with confidence.
Logo
Designed to express your strategy, not just look nice
Colour palette & typography
Chose with intent not because you or I “like it”
Full brand guidelines
Ready to hand to a designer or feed into your AI tools, so everything you create from here tells the same story
Or just drop us an email at sayhello@palmerand.co
What our customer say
Listen to what Miranda Birch from The Richest Conversations said about the process of working with Ruth on her solo-business.
Or just drop us an email at sayhello@palmerand.co
Built specifically for solopreneurs & micro-businesses
Refresh is for founders running the business largely on their own, without the complexity of a wider team or investor structure.
Growing a team, raising funding, or building something with more moving parts? Sapling is the right starting point instead.
£2,750
COMPLETE PACKAGE
The strategy call and your full brand identity - built in sequence, priced as one.
Website design
Once your brand is defined, we can get on with refreshing your website.
A 5-page site that finally says what you actually do, built directly from your new strategy and identity. Includes a blog. E-commerce available at additional cost.
£2,750
