Refresh
A brand identity package designed for solopreneurs and micro-businesses.
Build a brand that finally looks and feels like the business you've actually built - strategy and identity, done properly, in one go.
Includes FREE access to the Campfire Community until April 2027
〰️
Includes FREE access to the Campfire Community until April 2027 〰️
Who is this for?
You've been running your business for a while now. Just you, maybe a small team - but it's you who built it, you who knows the clients, you who's lived every version of this business so far.
You know your audience. You know what you do and why it matters. But somewhere along the way, your brand stopped quite keeping up with you - and what you actually want, if you're honest, is a logo and an identity you're proud to put in front of people.
Here's the thing almost nobody tells you before they sell you a new logo: a brand identity built without strategy underneath it is just decoration. It might look polished. It won't mean anything - to you or to the people you most want to attract.
Or just drop us an email at sayhello@palmerand.co
Ons simple brand identity package, with roots.
Refresh gives you a real brand strategy and a complete visual identity - the same calibre of thinking we bring to much larger clients, sized and priced for solopreneurs and micro-businesses.
PART ONEThe strategy call
2 x focussed 90-minute conversations - just you and Ruth. No frameworks to fill in beforehand, no homework. An honest, challenging conversation that draws out why you are brilliant, why people will care and what kind of personality you should show up as. This will result in:
Your story
From two perspectives, your origin story and your customer’s; using the hero’s journey as the framework.
A clear Purpose
Why you exist beyond making money. The thing that make people believe not just understand.
Your Vision & Mission
Where you are taking your business and how.
Your only-ness
What only you can do, articulated precisely enough to say no to the wrong clients and yes to the right ones.
Your personality
What makes you unique, and human. How you sound, your values, the parts of your character that might be hiding and need celebrating, because they will attract the right customers.
PART TWOYour brand identity
Built directly from the strategy - not before it. A complete, professional identity you can put in front of anyone with confidence, and feed into any AI, if that’s your thing.
Visual identity
Designed to express your unique identity, your strategy, and attract your ideal customers (please note this does not include logo design).
Colour palette & typography
Chosen with intent, because it will work to make the right people feel at home, not because you or I “like it”
Full brand guidelines
Ready to hand to a designer or feed into your AI tools, so everything you create from here tells the same story
Or just drop us an email at sayhello@palmerand.co
What our customers say
Listen to what Miranda Birch from The Richest Conversations said about the process of working with Ruth on the brand for her solo-business.
Or just drop us an email at sayhello@palmerand.co
“Worth every penny for the short, medium, and long term.”
Built specifically for solopreneurs & micro-businesses
Refresh is for founders running the business largely on their own, without the complexity of a wider team or investor structure.
Growing a team, raising funding, or building something with more moving parts? Sapling is the right starting point instead.
£750 if you book before the 31st Dec 2026 £1500 after
Only 4 spots remaining.
Website design
Once your brand is defined, we can get on with refreshing your website.
A 5-page site that finally says what you actually do, built directly from your new strategy and identity. Includes a blog. E-commerce available at additional cost.
£2,750
