The Brand

Miranda Birch spent 25 years at the BBC - on programmes including Woman's Hour and Desert Island Discs - learning that people come across at their absolute best when they're in the flow of a relaxed conversation, not when they're performing to a camera.

The Richest Conversations is that insight turned into a business. A methodology for helping marketers and founders create video content that feels genuinely human - warm, credible, rich with quotable moments - by treating every recording like a live broadcast rather than a production. In a single fifteen-minute conversation, Miranda's approach can produce up to ten usable clips. One conversation, a wealth of content.

The name says everything. The richest conversations aren't the most polished ones. They're the ones where something real and human happens.

The Challenge

Miranda had been running her business for fifteen years. Deep expertise, a distinctive methodology, a clear sense of purpose. But something wasn't quite connecting between who she was and how she was presenting herself to the world.

The brand she had was serious and professional, shaped by the rigour of her BBC career, and that side of her was real and worth keeping. But it was only half the story. The warmth, the quirkiness, the ability to make a nervous client relax and laugh within sixty seconds, wasn't showing up anywhere in her brand.

Her existing website wasn't representing all of her, and the gap between what she'd built and what it said about her was quietly draining her energy for the business development and marketing work she knew she needed to do.

The Approach

Ruth worked with Miranda through the same foundational process used with every client - starting not with what the brand should look like, but with what Miranda genuinely believed, who she most wanted to serve, and what made her approach different from everyone else doing similar work.

That process surfaced things Miranda hadn't fully named before. The quirkiness she'd learned to underplay. The simplicity at the heart of her own methodology, which she'd never thought to treat as a brand value in its own right. And, who she really wanted to serve, in greater detail than she had so far defined.

The resulting visual identity was built outward from that thinking. Quirky stick people who sit on her shoulder, hide under letters, and swoop down ribbons of meandering conversation as if riding a water slide. The ribbons themselves - winding, unscripted - a direct visual expression of her belief that the richest conversations are the ones that flow rather than follow a script.