Shoots Coaching
A focussed 8 week 1:1 program to help you build your brand’s foundations, define your positioning and build your ecosystem.
1:1 coaching to help you finally get that side project off the ground.
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How it works
Most founders-in-the-making aren’t short on ideas. They’re short on structure, time, and accountability.
An evening here, a half-written doc there, good thinking that never quite turns into consistent action that makes your idea real, because nothing's forcing it to.
Shoots Coaching is eight weeks, one hour a week, one to one with Richard or Ruth. We take you through our Seed to Sequoia framework, the same thinking that took our company, D3O to the Olympics (plus all the lessons we learned on the way), worked through stage by stage, about your own business idea, with us right there asking the next question.
Between calls, you're working through your own digital Seed to Sequoia Micro Course Book. You do your homework, we read it before the call, then we go through it together and work out what's next.
You also get a full year's access to The Campfire community, our ongoing community of founders doing this same work, alongside the eight weeks of coaching, so there's somewhere for the thinking to keep going once your calls end.
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Where you are now, where you want to get to, and what you actually need to find out before you can move forward. We build a plan you'll realistically stick to ready for session 2.
Homework: write up your goals in your course book, put your working sessions in the diary, and fill the gaps in your knowledge (research, conversations, whatever you need). We read it and comment before session 2.
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What problem you're here to solve, who it's for, and why it has to be you. We work through your Ikigai on a shared digital whiteboard: what you're great at, what you believe in, what people need, what they'll pay for.
Homework is your Brand DNA: purpose, vision and mission, promise, only-ness, with feedback from us directly on the document.
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The market you're launching into, and why it needs to be smaller than you think. We map the subcategories in your space, who's already sitting where, and where the gap might be. Introduction to the brand compass: the rational and emotional value only you offer.
Homework: fill in your course book with the subcategory you'll launch (or whether you can create a new one), the growth category you're aiming for, and your brand compass. We review it before session 4.
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The three pillars of a belief-driven brand:
Something to believe in
Something to be part of
Something to share.
You'll come out of this session with your manifesto and the beginnings of a rallying cry, and some real, specific tools for getting your message further than you could alone.
Homework: write your manifesto and make your placard with your rallying cry on it, define what your tribe looks like and why people would want to join, and pin down specific tools for spreading your message. We read it and comment before session 5.
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Who would you invite to sit around the campfire with you? We map the people and companies worth building alliances with, and what you actually have to trade to help make things happen.
Homework: complete your ecosystem map and campfire tools in your course book, and start filling in the ecosystem tracker. We read it before session 6.
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Prototyping, partnerships, events, connections: a specific, achievable plan for the next month, built around whatever's actually going to move your idea closer to making your idea real.
Homework: take action on the agreed next steps.
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Review of the last month, an update to the plan, and consulting specific to whatever you're actually up against right now.
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Back to where we started in session one. Have we got there? What's still undefined? We build a plan for the next six months together, and book a call to check back in.
What you’ll have at the end
Know if your idea has legs
You’ll find out whether your idea works and whether people will actually want it.
Get noticed
You’ll know how to build awareness without a big budget.
Make it happen
You’ll take your first real steps during the eight weeks, with us cheering you on.
Know what’s next
You’ll leave with a plan for the next six months.
Book now
In 8 x weekly instalments or a one-off fee.
Want something a bit different?
If you’re looking for a shorter program or different content depending on your stage or type of business, no problem, drop us an email at coaching@palmerand.co and we’ll put something bespoke together.
One hour a week, with Richard or Ruth directly. Every call is recorded and shared with you afterwards, so nothing gets lost if you need to go back and watch it again once you're actually sitting down to do the work.
Between calls, you're working through your own Seed to Sequoia Micro Course Book. You do your homework, we read it before the call so we're not figuring it out live in front of you, then we go through it together and work out what's next.
You also get a full year's access to The Campfire community, our ongoing community of founders doing this same work, alongside the eight weeks of coaching, so there's somewhere for the thinking to keep going once your calls end.
Let’s Work TogetherIf you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.