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Ingredient branding
Stop Proving, Start Believing: a guide to innovation storytelling
What happens when innovation storytelling goes AWOL I had invented a new material: D3O. I had spent more than 2 years in the laboratory...
Richard Palmer
May 20
6 min read
The Alchemy of Collaboration: How Science and Design Together Create Consumer Value
Early D3O material designs In the laboratory, the data was irrefutable. Our polymer demonstrated remarkable properties—instantly...
Ruth Palmer
Apr 15
7 min read
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