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Insights & inspiration on brand strategy, design, ideas & storytelling.
Materials branding
Stop Proving, Start Believing: a guide to innovation storytelling
What happens when innovation storytelling goes AWOL I had invented a new material: D3O. I had spent more than 2 years in the laboratory...
Richard Palmer
May 206 min read
The Alchemy of Collaboration: How Science and Design Together Create Consumer Value
Early D3O material designs In the laboratory, the data was irrefutable. Our polymer demonstrated remarkable properties—instantly...
Ruth Palmer
Apr 157 min read
The Brain's Storytelling Highway: Why Data Stories Aren’t Enough For Technical Storytelling
Photo by Caleb George on Unsplash Across labs and R&D departments worldwide, revolutionary products with remarkable properties are being...
Richard Palmer
Apr 96 min read
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