top of page
Insights & inspiration on brand strategy, design, ideas & storytelling.
Stop Proving, Start Believing: a guide to innovation storytelling
What happens when innovation storytelling goes AWOL I had invented a new material: D3O. I had spent more than 2 years in the laboratory...
Richard Palmer
May 206 min read
The Alchemy of Collaboration: How Science and Design Together Create Consumer Value
Early D3O material designs In the laboratory, the data was irrefutable. Our polymer demonstrated remarkable properties—instantly...
Ruth Palmer
Apr 157 min read
From Saplings to Sequoias: A Startup's Guide to Ecosystem Thinking
I recently wrote a post on Linkedin about ecosystems, and how rather than trying to out-compete and steal market share from our...
Ruth Palmer
Apr 92 min read
bottom of page