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Insights & inspiration on brand strategy, design, ideas & storytelling.
Idea Autopsy: What Kills Breakthrough Ideas?
Why voting on ideas too early misses the opportunity Most innovation processes follow a predictable pattern: research user needs,...
Richard Palmer
Jun 96 min read
Stop Proving, Start Believing: a guide to innovation storytelling
What happens when innovation storytelling goes AWOL I had invented a new material: D3O. I had spent more than 2 years in the laboratory...
Richard Palmer
May 206 min read
The Alchemy of Collaboration: How Science and Design Together Create Consumer Value
Early D3O material designs In the laboratory, the data was irrefutable. Our polymer demonstrated remarkable properties—instantly...
Ruth Palmer
Apr 157 min read
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