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Every brand starts with a seed of belief. This course helps you find yours—and build the strategic foundations that everything else grows from.
Through a series of short videos, Ruth and Richard guide you through the Ikigai framework: a proven tool for uncovering the intersection where your brand truly lives. You'll explore what you believe in, what you're great at, what people need, and what they'll pay for. Where those four things meet is where your brand takes root.
From there, we guide you through your Brand DNA—the purpose, promise, only-ness, vision and mission that tell the world not just what you do, but why you exist and what only you can offer.
Then things get creative. We'll explore brand personality through archetypes, values and behaviours, tone of voice, and visual style—the tools that give your brand a distinctive presence in the world.
By the end, you won't just understand what your brand is. You'll know what it stands for, how it speaks, and how it shows up—a complete strategic foundation, ready to grow.
A digital workbook is included so you can capture your thinking and share it with whoever needs to know.
Every brand starts with a seed of belief. This course helps you find yours—and build the strategic foundations that everything else grows from.
Through a series of short videos, Ruth and Richard guide you through the Ikigai framework: a proven tool for uncovering the intersection where your brand truly lives. You'll explore what you believe in, what you're great at, what people need, and what they'll pay for. Where those four things meet is where your brand takes root.
From there, we guide you through your Brand DNA—the purpose, promise, only-ness, vision and mission that tell the world not just what you do, but why you exist and what only you can offer.
Then things get creative. We'll explore brand personality through archetypes, values and behaviours, tone of voice, and visual style—the tools that give your brand a distinctive presence in the world.
By the end, you won't just understand what your brand is. You'll know what it stands for, how it speaks, and how it shows up—a complete strategic foundation, ready to grow.
A digital workbook is included so you can capture your thinking and share it with whoever needs to know.
