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The thinking space for your customer and ecosystem research.
A structured digital workbook that takes you through the research process step by step, from mapping your ideal customer and uncovering what they really need, to understanding your competitors and the ecosystem you're entering.
Work through it alongside the Research course or use it independently as a standalone research tool. Fill it in digitally or print it out and write by hand, whichever helps you think.
The thinking space for your customer and ecosystem research.
A structured digital workbook that takes you through the research process step by step, from mapping your ideal customer and uncovering what they really need, to understanding your competitors and the ecosystem you're entering.
Work through it alongside the Research course or use it independently as a standalone research tool. Fill it in digitally or print it out and write by hand, whichever helps you think.