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Four weeks. Six founders. The brand foundations that hold.
Most early-stage founders know they need clarity on their brand. But it’s hard to find that clarity alone, staring at a blank page, rewriting the same sentence, never quite sure if they've got it right.
Circle changes that.
Over four weeks, six founders build their complete brand framework together, with live facilitation from Ruth and Richard, honest peer feedback, and the kind of challenge that only comes from people doing the same hard work alongside you. You'll understand who you are, what you're here to do, for who and why. And you'll do it in community, because brands - like trees - grow stronger when they're not growing alone.
What you'll walk away with:
Your complete Brand DNA: what you believe, what you're great at, what people need, what they'll pay for
Purpose, Vision, Mission, Promise and Only-ness
Brand personality, tone of voice and visual direction
Your hero's journey, your customer as the hero, your brand as the guide
A design brief ready for any creative partner
Two take-away workbooks, Brand DNA and Brand Personality
What's included:
Pre-work ecosystem research assignment (two weeks before we start)
4 weekly 90-minute live calls with Ruth and Richard
Your own personalised Canva board
Weekly written feedback every Sunday
Full workshop activities, brand march placard, special event design, manifesto pitch
Monthly Fireside Chats, open to all Shoots + clients
Session recordings to revisit any time
Founding member access to the Seed to Sequoia LinkedIn community
£875 - secure your spot with a £100 deposit
Remaining balance due two weeks before the cohort starts - we’ll send you an invoice. Only 6 spots per cohort - small by design, so everyone gets meaningful attention and genuine connection.
Next cohort: 6th July
Four weeks. Six founders. The brand foundations that hold.
Most early-stage founders know they need clarity on their brand. But it’s hard to find that clarity alone, staring at a blank page, rewriting the same sentence, never quite sure if they've got it right.
Circle changes that.
Over four weeks, six founders build their complete brand framework together, with live facilitation from Ruth and Richard, honest peer feedback, and the kind of challenge that only comes from people doing the same hard work alongside you. You'll understand who you are, what you're here to do, for who and why. And you'll do it in community, because brands - like trees - grow stronger when they're not growing alone.
What you'll walk away with:
Your complete Brand DNA: what you believe, what you're great at, what people need, what they'll pay for
Purpose, Vision, Mission, Promise and Only-ness
Brand personality, tone of voice and visual direction
Your hero's journey, your customer as the hero, your brand as the guide
A design brief ready for any creative partner
Two take-away workbooks, Brand DNA and Brand Personality
What's included:
Pre-work ecosystem research assignment (two weeks before we start)
4 weekly 90-minute live calls with Ruth and Richard
Your own personalised Canva board
Weekly written feedback every Sunday
Full workshop activities, brand march placard, special event design, manifesto pitch
Monthly Fireside Chats, open to all Shoots + clients
Session recordings to revisit any time
Founding member access to the Seed to Sequoia LinkedIn community
£875 - secure your spot with a £100 deposit
Remaining balance due two weeks before the cohort starts - we’ll send you an invoice. Only 6 spots per cohort - small by design, so everyone gets meaningful attention and genuine connection.
Next cohort: 6th July