October 3-7 | Starting at $500The Seed to Sequoia Podcast
Sequoias don't grow alone. They grow through their roots.
We're recording a series of conversations with founders who grew by strengthening the ecosystem around them - suppliers, community, collaborators - rather than just buying attention from it. We'd like you to be one of them.
A sequoia doesn't outcompete the forest. It survives because its roots intertwine with everything around it, sharing resources, becoming load-bearing for the whole system.
The brands we admire most grow the same way. This show is one conversation at a time with the people doing that - at whatever stage they're at.
"In the gap between innovation and adoption, brand isn't decoration. It's infrastructure." - Richard Palmer
What we’ll talk about
❋The SeedThe idea that started it all. What did you decide you were here to change and why?
How you grew through the people and partners around you. Why this was important and how you did things differently.
❋ The Mechanism❋ The Root SystemThe belief that drove the vision, how the strategy evolved, what you had to evolve.
What it’s like to be a guest
Format: One real conversation, hosted by Ruth and/or Richard Palmer. No panel, no script of "gotcha" questions.
Length: Max 60 minutes. We know you're busy - this gives us enough time for a deep discussion.
Recording: Remote, via Riverside - wherever you are, just need a decent mic and a quiet room.
Editorial control: You see and approve the edit before anything goes out. Always.
Prep: No prep call needed. We'll send a short written brief beforehand so you know the shape of the conversation - that's it.
If you've got a real ecosystem-growth story
Whatever stage you're at - pre-seed and figuring it out, or scaling fast - if there's a specific way you've grown by strengthening what's around you, we'd like to hear it. Tell us a little about it and we'll be in touch to find a time.